iA’s Oliver Reichenstein Drills Online Newspaper Design
The Article: Business Class: Freemium for News?
Attention. Ads. Content. If you want an ideal approach to online newspaper design going forward, this manifesto is your gateway drug.
Simple words of reason go a long way:
The idea of creating a business class for online news where is not about buying information, but buying better experience, it’s about service and customer experience. That’s right: Customer (paying), not user (free).
Then again, this is already possible to a certain degree with orbital content managers parsing text and repurposing it for a “business-class” user.
